Two major forces got Elena started in real estate since 2007: her entrepreneurial spirit and her eagerness to always learn new things. Ever since, she continues helping her clients achieve their real estate goals. Elena’s passion for real estate starts with learning about the exponential benefits that investing in real estate brings. She believes that Real Estate is a powerful wealth building tool; therefore, she wants to inspire and empower others to do the same.
Elena M Lau
Elena strives to make a positive impact for the communities in which we live and work. She is an advocate for women, health, education, and housing.
Elena is an award-winning and recognized real estate broker in the Greater Boston area; specializing in residential and investment properties. She is the CEO of UNION Real Estate, LLC, a women-owned business dedicated to helping clients achieve their real estate goals.
She currently serves as AREAA Boston President and the Board of Directors. Asian Real Estate Association of America (AREAA) is a nationally-acclaimed non-profit trade organization dedicated to promoting sustainable homeownership opportunities in Asian American communities. Under her leadership, she is leading the largest chapter in the nation among 42 chapters across the U.S. and Canada, plus recently received the Best Chapter of the Year and AREAA got Talent awards (only chapter to be awarded 2x). This October 2019, she also had the honor to represent AREAA Boston as the hosting chapter of the 2019 AREAA National Convention in Boston, MA (first time ever in the East Coast!), with nearly 1,200 attendees from around the world.
She has majorly contributed to the internal functional structure of the local chapter, as well as attraction, retention, and development of new leaders and members. She brings innovative and thoughtful contents to the events including, but not limited to, the first-ever and oversold Taste of Asia at the Boston Waterfront Condominiums at LoveJoy Wharf, AREAA flips Boston event featuring women in the home flipping business, Women in AREAA: our views, our voices event, among others.
She has been an active member of AREAA Boston since 2014 and has assumed various positions including Membership Chair, Secretary Assistant, Board of Directors, Chapter President, and recently appointed as AREAA National Vice-Chair of Chapter Development Committee. As Membership Chair, she assisted with 130% growth in membership, that is a 5x increase since 2015 to 2018.
As an alumni of NU, she also mentors young professional women through the Women who Empower Mentorship program at Northeastern University.
By assuming these important roles, Elena represents the women in leadership positions locally and nationally. She advocates and helps females to take on more leadership roles in their careers.
Elena is also a member of Giveback Homes, a community of real estate professionals who are committed to creating social change by helping build homes for deserving families around the world. For every property she sells, she contributes to this cause in honor of their clients to make a difference in the life of someone in need.
As her company grows, she will continue to develop her community efforts and aim to broaden her scope of impact.